{"product_id":"usnea-old-mans-beard-beard-lichen","title":"Usnea (Old Man’s Beard \/ Beard Lichen)","description":"\u003cstyle\u003e\n.aw-usnea {\n  --bone:#F5F2EC;\n  --charcoal:#252525;\n  --deep:#1C1D1B;\n  --copper:#B85F32;\n  --stone:#D8D1C7;\n  --white:#FFFFFF;\n  --border:rgba(37,37,37,.13);\n\n  max-width:980px;\n  margin:0 auto;\n  color:var(--charcoal);\n  font-family:inherit;\n  line-height:1.58;\n}\n\n.aw-usnea * {\n  box-sizing:border-box;\n}\n\n.aw-usnea h2,\n.aw-usnea h3,\n.aw-usnea p {\n  margin-top:0;\n}\n\n.aw-usnea-eyebrow {\n  display:inline-block;\n  margin-bottom:8px;\n  color:var(--copper);\n  font-size:11px;\n  font-weight:800;\n  letter-spacing:.14em;\n  text-transform:uppercase;\n}\n\n\/* HERO *\/\n\n.aw-usnea-hero {\n  padding:28px 26px;\n  margin-bottom:14px;\n  border-radius:16px;\n  background:var(--bone);\n}\n\n.aw-usnea-hero h2 {\n  margin-bottom:10px;\n  color:var(--charcoal);\n  font-size:clamp(25px,3.5vw,36px);\n  line-height:1.12;\n}\n\n.aw-usnea-hero p {\n  max-width:800px;\n  margin-bottom:0;\n  color:#57544f;\n  font-size:15px;\n}\n\n\/* QUICK STRIP *\/\n\n.aw-usnea-proof-grid {\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:10px;\n  margin:14px 0;\n}\n\n.aw-usnea-proof {\n  padding:15px 10px;\n  border:1px solid var(--border);\n  border-radius:12px;\n  background:var(--white);\n  text-align:center;\n  color:var(--charcoal);\n  font-size:12px;\n  font-weight:800;\n}\n\n.aw-usnea-proof span {\n  display:block;\n  margin-bottom:4px;\n  color:var(--copper);\n  font-size:15px;\n}\n\n\/* SECTIONS *\/\n\n.aw-usnea-section {\n  padding:30px 26px;\n  margin:14px 0;\n  border-radius:16px;\n}\n\n.aw-usnea-light {\n  background:var(--bone);\n}\n\n.aw-usnea-white {\n  background:var(--white);\n  border:1px solid var(--border);\n}\n\n.aw-usnea-stone {\n  background:var(--stone);\n}\n\n.aw-usnea-dark {\n  background:var(--deep);\n  color:var(--bone);\n}\n\n.aw-usnea-section h2 {\n  margin-bottom:11px;\n  font-size:clamp(24px,3.2vw,34px);\n  line-height:1.15;\n}\n\n.aw-usnea-dark h2 {\n  color:var(--bone);\n}\n\n.aw-usnea-section p {\n  margin-bottom:11px;\n  color:#57544f;\n  font-size:15px;\n}\n\n.aw-usnea-dark p {\n  color:rgba(245,242,236,.82);\n}\n\n.aw-usnea-section p:last-child {\n  margin-bottom:0;\n}\n\n\/* GRID *\/\n\n.aw-usnea-grid {\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:9px;\n  margin-top:16px;\n}\n\n.aw-usnea-item {\n  padding:13px 14px;\n  border:1px solid var(--border);\n  border-radius:10px;\n  background:var(--white);\n  color:var(--charcoal);\n  font-size:13px;\n  font-weight:700;\n}\n\n.aw-usnea-item:before {\n  content:\"✓\";\n  margin-right:7px;\n  color:var(--copper);\n  font-weight:900;\n}\n\n\/* FEATURE *\/\n\n.aw-usnea-feature {\n  padding:20px;\n  margin-top:15px;\n  border-left:4px solid var(--copper);\n  border-radius:12px;\n  background:var(--white);\n}\n\n.aw-usnea-feature strong {\n  display:block;\n  margin-bottom:7px;\n  color:var(--charcoal);\n  font-size:19px;\n}\n\n.aw-usnea-feature p {\n  margin:0;\n  color:#57544f;\n  font-size:14px;\n}\n\n\/* CLOSE *\/\n\n.aw-usnea-close {\n  padding:30px 24px;\n  margin-top:14px;\n  border-radius:16px;\n  text-align:center;\n  background:\n    radial-gradient(\n      circle at 50% 0,\n      rgba(184,95,50,.15),\n      transparent 38%\n    ),\n    linear-gradient(\n      135deg,\n      var(--charcoal),\n      var(--deep)\n    );\n  color:var(--bone);\n}\n\n.aw-usnea-close h2 {\n  margin-bottom:8px;\n  color:var(--bone);\n  font-size:clamp(24px,3.5vw,34px);\n}\n\n.aw-usnea-close p {\n  max-width:680px;\n  margin:0 auto;\n  color:rgba(245,242,236,.8);\n  font-size:14px;\n}\n\n\/* MOBILE *\/\n\n@media(max-width:700px) {\n\n  .aw-usnea-hero,\n  .aw-usnea-section {\n    padding:21px 18px;\n  }\n\n  .aw-usnea-proof-grid {\n    grid-template-columns:1fr 1fr;\n    gap:7px;\n  }\n\n  .aw-usnea-proof {\n    padding:11px 7px;\n    font-size:11px;\n  }\n\n  .aw-usnea-grid {\n    grid-template-columns:1fr;\n    gap:7px;\n  }\n\n  .aw-usnea-hero h2,\n  .aw-usnea-section h2 {\n    font-size:23px;\n  }\n\n  .aw-usnea-hero p,\n  .aw-usnea-section p {\n    font-size:13.5px;\n  }\n\n  .aw-usnea-close {\n    padding:23px 18px;\n  }\n}\n\u003c\/style\u003e\n\n\n\u003cdiv class=\"aw-usnea\"\u003e\n\n  \u003c!-- HERO --\u003e\n  \u003csection class=\"aw-usnea-hero\"\u003e\n\n    \u003cdiv class=\"aw-usnea-eyebrow\"\u003e\n      Wildcrafted Usnea • Old Man’s Beard\n    \u003c\/div\u003e\n\n    \u003ch2\u003e\n      A raw forest lichen, gathered by hand.\n    \u003c\/h2\u003e\n\n    \u003cp\u003e\n      Usnea is a naturally occurring tree lichen commonly known\n      as Old Man’s Beard or Beard Lichen. Ours is wildcrafted\n      by hand, sun-dried in small batches and offered as a\n      simple dried botanical with nothing added or altered.\n    \u003c\/p\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- QUICK DETAILS --\u003e\n  \u003cdiv class=\"aw-usnea-proof-grid\"\u003e\n\n    \u003cdiv class=\"aw-usnea-proof\"\u003e\n      \u003cspan\u003e01\u003c\/span\u003e\n      Wildcrafted\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"aw-usnea-proof\"\u003e\n      \u003cspan\u003e02\u003c\/span\u003e\n      Hand Gathered\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"aw-usnea-proof\"\u003e\n      \u003cspan\u003e03\u003c\/span\u003e\n      Sun-Dried\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"aw-usnea-proof\"\u003e\n      \u003cspan\u003e04\u003c\/span\u003e\n      Raw Botanical\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\n\n  \u003c!-- WHAT IT IS --\u003e\n  \u003csection class=\"aw-usnea-section aw-usnea-stone\"\u003e\n\n    \u003cdiv class=\"aw-usnea-eyebrow\"\u003e\n      Also Known As Old Man’s Beard\n    \u003c\/div\u003e\n\n    \u003ch2\u003e\n      A distinctive lichen of the forest.\n    \u003c\/h2\u003e\n\n    \u003cp\u003e\n      Usnea grows naturally on trees in forests around the world,\n      often hanging from branches in long, beard-like strands.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      Its unusual appearance has earned it familiar names including\n      Old Man’s Beard and Beard Lichen, and it has a long history\n      of discussion in traditional and cultural herbal literature.\n    \u003c\/p\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- HARVEST --\u003e\n  \u003csection class=\"aw-usnea-section aw-usnea-light\"\u003e\n\n    \u003cdiv class=\"aw-usnea-eyebrow\"\u003e\n      Wildcrafted With Care\n    \u003c\/div\u003e\n\n    \u003ch2\u003e\n      Gathered slowly and intentionally.\n    \u003c\/h2\u003e\n\n    \u003cp\u003e\n      We encounter Usnea naturally in our harvesting areas and\n      collect it in small amounts from healthy, established growth.\n    \u003c\/p\u003e\n\n    \u003cdiv class=\"aw-usnea-grid\"\u003e\n\n      \u003cdiv class=\"aw-usnea-item\"\u003e\n        Gathered by hand\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"aw-usnea-item\"\u003e\n        Small-batch harvested\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"aw-usnea-item\"\u003e\n        Trees are not damaged\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"aw-usnea-item\"\u003e\n        Harvested with long-term growth in mind\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- DRYING --\u003e\n  \u003csection class=\"aw-usnea-section aw-usnea-dark\"\u003e\n\n    \u003cdiv class=\"aw-usnea-eyebrow\"\u003e\n      From Forest To Dried Herb\n    \u003c\/div\u003e\n\n    \u003ch2\u003e\n      Sun-dried and stored carefully.\n    \u003c\/h2\u003e\n\n    \u003cp\u003e\n      After harvesting, our Usnea is sun-dried in small batches\n      and stored in glass jars in a cool, dark environment until\n      it is ready to be packaged.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      From gathering to storage, every step is handled by hand.\n    \u003c\/p\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- RAW BOTANICAL --\u003e\n  \u003csection class=\"aw-usnea-section aw-usnea-white\"\u003e\n\n    \u003cdiv class=\"aw-usnea-eyebrow\"\u003e\n      Nothing Added\n    \u003c\/div\u003e\n\n    \u003ch2\u003e\n      Usnea as it comes from the forest.\n    \u003c\/h2\u003e\n\n    \u003cdiv class=\"aw-usnea-feature\"\u003e\n\n      \u003cstrong\u003e\n        No sprays. No treatments. No alterations.\n      \u003c\/strong\u003e\n\n      \u003cp\u003e\n        This is a raw, wildcrafted botanical offered simply\n        as dried Usnea with its natural forest character intact.\n      \u003c\/p\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- OUR STANDARD --\u003e\n  \u003csection class=\"aw-usnea-section aw-usnea-light\"\u003e\n\n    \u003cdiv class=\"aw-usnea-eyebrow\"\u003e\n      Our Household Standard\n    \u003c\/div\u003e\n\n    \u003ch2\u003e\n      The same quality we prepare for ourselves.\n    \u003c\/h2\u003e\n\n    \u003cp\u003e\n      The Usnea we offer is handled to the same standard\n      as the material we would gather and keep for our own\n      household: thoughtfully collected, carefully dried\n      and stored with attention to its natural character.\n    \u003c\/p\u003e\n\n  \u003c\/section\u003e\n\n\n  \u003c!-- CLOSE --\u003e\n  \u003csection class=\"aw-usnea-close\"\u003e\n\n    \u003cdiv class=\"aw-usnea-eyebrow\"\u003e\n      Alberta Wildcraft\n    \u003c\/div\u003e\n\n    \u003ch2\u003e\n      Wild Usnea. Simply prepared.\n    \u003c\/h2\u003e\n\n    \u003cp\u003e\n      Hand gathered, sun-dried and packaged in small batches\n      with nothing sprayed, treated or added.\n    \u003c\/p\u003e\n\n  \u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"Alberta Wildcraft","offers":[{"title":"50 grams","offer_id":44388125933602,"sku":null,"price":55.85,"currency_code":"CAD","in_stock":false},{"title":"20 grams","offer_id":44388125966370,"sku":null,"price":17.0,"currency_code":"CAD","in_stock":false},{"title":"10 grams","offer_id":44695685300258,"sku":null,"price":11.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8042\/9090\/files\/rn-image_picker_lib_temp_7b5914d7-b251-42d8-bde6-0f43d28ceae4.png?v=1768707799","url":"https:\/\/albertawildcraft.ca\/products\/usnea-old-mans-beard-beard-lichen","provider":"Alberta Wildcraft","version":"1.0","type":"link"}